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	<title>imSME Archives - CGC Digital</title>
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	<title>imSME Archives - CGC Digital</title>
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		<title>CGC Digital bantu PMKS atasi tiga jurang pembiayaan</title>
		<link>https://cgcdigital.com.my/cgc-digital-bantu-pmks-atasi-tiga-jurang-pembiayaan/</link>
		
		<dc:creator><![CDATA[CGC Editor]]></dc:creator>
		<pubDate>Wed, 09 Sep 2026 03:35:29 +0000</pubDate>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Funding]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[CGC Digital]]></category>
		<category><![CDATA[Digital Finance]]></category>
		<category><![CDATA[digital services]]></category>
		<category><![CDATA[Financial Inclusion]]></category>
		<category><![CDATA[imSME]]></category>
		<category><![CDATA[MSMEs]]></category>
		<category><![CDATA[Sinar Harian]]></category>
		<category><![CDATA[SME financing]]></category>
		<guid isPermaLink="false">https://cgcdigital.com.my/?p=4315</guid>

					<description><![CDATA[<p>Menerusi imSME, PMKS boleh mengemukakan maklumat perniagaan sebelum dipadankan secara digital dengan produk pembiayaan yang bersesuaian daripada penyedia pembiayaan.</p>
<p>The post <a href="https://cgcdigital.com.my/cgc-digital-bantu-pmks-atasi-tiga-jurang-pembiayaan/">CGC Digital bantu PMKS atasi tiga jurang pembiayaan</a> appeared first on <a href="https://cgcdigital.com.my">CGC Digital</a>.</p>
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									<p><em>Diterbitkan di Sinar Harian pada 9 September 2026 &#8211; <a href="https://www.sinarharian.com.my/article/795431/bisnes/cgc-digital-bantu-pmks-atasi-tiga-jurang-pembiayaan"><strong>artikel penuh di sini</strong></a>.</em></p>								</div>
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									<p>CABARAN mendapatkan pembiayaan sering menjadi antara tembok terbesar yang perlu ditempuh oleh perusahaan mikro, kecil dan sederhana (PMKS).</p><p>Namun dalam landskap pembiayaan yang semakin berkembang dan menawarkan pelbagai pilihan, persoalannya bukan lagi sekadar mengenai ketiadaan dana atau sukarnya mendapatkan akses kepada institusi kewangan.</p><p>Sebaliknya, adakah usahawan benar-benar mengetahui pilihan yang tersedia, mampu mengenal pasti produk yang sesuai dengan keadaan perniagaan dan tahu apa yang perlu dilakukan sekiranya permohonan pembiayaan tidak berjaya?</p>								</div>
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									<p>Ketua Pegawai Eksekutif CGC Digital, Yushida Husin berkata, tiga jurang inilah yang sering menghalang PMKS daripada mengambil langkah seterusnya.</p><p>Menurutnya, jurang tersebut merangkumi kekurangan ilmu mengenai pilihan pembiayaan yang tersedia, kesukaran mengenal pasti produk yang benar-benar sesuai dengan profil perniagaan serta ketidakpastian mengenai tindakan yang perlu diambil selepas sesuatu permohonan tidak berjaya.</p><p>Yushida berkata, landskap pembiayaan yang semakin pelbagai sebenarnya boleh menimbulkan kekeliruan kepada PMKS jika mereka tidak mempunyai panduan yang jelas.</p>								</div>
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									<p>“Cabarannya bukan sekadar kekurangan maklumat, tetapi bagaimana PMKS boleh mendapat panduan lebih jelas tentang pilihan yang tersedia, produk yang sesuai dan langkah seterusnya yang perlu diambil.</p><p>“Pertama ialah jurang ilmu, apabila PMKS mungkin tidak mengetahui pilihan pembiayaan atau sokongan perniagaan yang tersedia khusus untuk mereka.</p><p>“Kedua, jurang kesesuaian. Walaupun terdapat pelbagai pilihan, mereka mungkin menghadapi kesukaran untuk memilih produk pembiayaan yang benar-benar sesuai dengan profil perniagaan, tahap pertumbuhan atau tujuan pembiayaan,” katanya kepada Bisnes Sinar baru-baru ini.</p><p>Menurutnya, cabaran ketiga ialah jurang tindakan apabila sesetengah PMKS tidak pasti langkah yang perlu diambil selepas permohonan pembiayaan mereka ditolak atau apabila gagal dipadankan dengan pilihan yang bersesuaian.</p>								</div>
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									<p>Bagi Yushida, memperkukuh akses kepada pembiayaan tidak seharusnya hanya tertumpu kepada memperkenalkan lebih banyak produk.</p><p>Sebaliknya, usaha itu perlu melibatkan pembinaan perjalanan pengguna yang lebih terpandu dan saling berhubung supaya PMKS tidak dibiarkan mencari jawapan sendiri di tengah-tengah pelbagai pilihan yang tersedia.</p><p>“PMKS memerlukan panduan bermula daripada mengenal pasti pilihan yang ada, menentukan produk yang sesuai sehingga mengetahui langkah seterusnya yang boleh diambil.</p><p>“Melalui <a href="https://imsme.com.my/home?utm_source=corpwebsite&amp;utm_medium=sinarharian">imSME</a>, PMKS boleh meneroka pilihan pembiayaan serta mendapatkan sokongan yang relevan berdasarkan keperluan mereka,” katanya.</p><p>Platform <a href="https://imsme.com.my/home?utm_source=corpwebsite&amp;utm_medium=sinarharian">imSME</a> dibangunkan bagi menghimpunkan pilihan pembiayaan khusus untuk PMKS dalam satu ekosistem digital, sekaligus membantu memudahkan proses yang sebelum ini mungkin dilihat rumit.</p><p>Melalui platform itu, usahawan boleh meneroka jenis pembiayaan yang tersedia, mencari produk yang bersesuaian dan membuat permohonan dengan menghubungkan mereka kepada institusi kewangan bertauliah serta platform pembiayaan rakan setara (P2P) yang menawarkan produk khusus untuk PMKS.</p><p>Selain itu, CGC Digital turut bekerjasama dengan rakan ekosistem dalam membangunkan produk jaminan digital bagi membantu menangani jurang pembiayaan yang masih wujud.</p>								</div>
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									<p><strong>Peranan teknologi</strong></p><p>Mengulas peranan teknologi, Yushida berkata, digitalisasi membolehkan perjalanan mendapatkan pembiayaan menjadi lebih lancar dan cekap.</p>								</div>
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									<p><img fetchpriority="high" decoding="async" class="alignnone size-full wp-image-4319" src="https://cgcdigital.com.my/wp-content/uploads/2026/09/SH-3.jpeg" alt="Yushida berkata, usahawan perlu memahami kedudukan kewangan perniagaan, mempunyai tujuan pembiayaan yang jelas dan mengetahui kemampuan sebenar perniagaan" width="1600" height="1074" /></p><p><em>Yushida berkata, usahawan perlu memahami kedudukan kewangan perniagaan, mempunyai tujuan pembiayaan yang jelas dan mengetahui kemampuan sebenar perniagaan</em></p>								</div>
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									<p>Menerusi <a href="https://imsme.com.my/home?utm_source=corpwebsite&amp;utm_medium=sinarharian">imSME</a>, PMKS boleh mengemukakan maklumat perniagaan sebelum dipadankan secara digital dengan produk pembiayaan yang bersesuaian daripada penyedia pembiayaan.</p><p>CGC Digital juga terus mempertingkatkan penggunaan kecerdasan buatan (AI) menerusi iDA, iaitu pembantu digital imSME yang membantu pengguna mendapatkan maklumat dan panduan ketika menggunakan platform tersebut.</p><p>Menurutnya, syarikat itu turut meneroka potensi Agentic AI untuk meningkatkan lagi pengalaman pengguna, selain menyokong operasi hariannya.</p><p>Pada masa sama, pengumpulan dan penggunaan data yang relevan penting bagi mendigitalkan proses penilaian kredit.</p>								</div>
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									<p>“Data membolehkan enjin penilaian dibangunkan supaya sistem dapat menilai permohonan dengan lebih cekap, sekali gus membantu memendekkan tempoh pemprosesan pembiayaan.</p><p>“Secara keseluruhannya, teknologi, data dan AI membantu mengurangkan kerumitan, meningkatkan pengalaman pengguna dan menjadikan proses pembiayaan lebih cekap,” katanya.</p><p>Bagi usahawan yang mempunyai rekod atau profil kredit terhad, termasuk perniagaan yang masih baharu, <a href="https://imsme.com.my/home?utm_source=corpwebsite&amp;utm_medium=sinarharian">imSME</a> menyediakan ruang untuk mereka membandingkan pilihan pembiayaan dan meneroka akses kepada pembiayaan alternatif.</p><p>Platform itu menggunakan teknologi pemadanan perniagaan bagi membantu memadankan PMKS dengan produk yang sesuai berdasarkan profil dan keperluan pembiayaan mereka.</p><p>Selain akses kepada pembiayaan, usahawan turut boleh meningkatkan keupayaan menerusi CGC Developmental Programme®, yang menawarkan latihan berkala secara percuma kepada PMKS melalui <a href="https://imsme.com.my/home?utm_source=corpwebsite&amp;utm_medium=sinarharian">imSME</a>.</p>								</div>
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									<p>Program tersebut memberi tumpuan kepada usahawan untuk memperkukuh pengetahuan dan keupayaan perniagaan, khususnya bagi usahawan yang masih belum bersedia sepenuhnya untuk mendapatkan pembiayaan.</p><p>Dalam pada itu, Yushida menasihatkan usahawan mikro supaya tidak hanya bertanya di mana mereka boleh mendapatkan pembiayaan.</p><p>Sebaliknya, persoalan lebih penting ialah sama ada perniagaan mereka benar-benar bersedia untuk mendapatkan pembiayaan.</p><p>“Usahawan perlu memahami kedudukan kewangan perniagaan, mempunyai tujuan pembiayaan yang jelas dan mengetahui kemampuan sebenar perniagaan.</p>								</div>
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									<p>“Mereka juga perlu memahami pelbagai produk dan peluang pembiayaan yang tersedia serta mengenal pasti pilihan yang sesuai dengan keperluan dan tahap pertumbuhan perniagaan,” katanya.</p><p>Beliau berkata, permohonan yang tidak berjaya tidak seharusnya dianggap sebagai noktah kepada usaha mendapatkan pembiayaan.</p><p>Sebaliknya, PMKS perlu mengenal pasti kelemahan atau jurang yang menyebabkan permohonan tidak berjaya sebelum memperkukuh aspek berkenaan dan bersedia untuk peluang seterusnya.</p><p>Antara kesilapan yang sering berlaku ialah membuat permohonan ketika rekod kewangan tidak lengkap atau tidak dikemas kini, sekaligus menyukarkan pihak pembiaya membuat penilaian menyeluruh terhadap perniagaan.</p><p>Rekod prestasi atau pengalaman perniagaan yang masih terhad juga boleh mempengaruhi permohonan, begitu juga dengan rekod kredit yang kurang baik termasuk rekod berkaitan CCRIS dan CTOS.</p>								</div>
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									<p>PMKS turut disaran memahami syarat dan kriteria kelayakan sesuatu produk sebelum mengemukakan permohonan bagi mengelakkan permohonan dibuat terhadap produk yang tidak sepadan dengan keperluan atau profil perniagaan.</p><p>Bagi meningkatkan peluang kelulusan, usahawan perlu membina asas kewangan yang kukuh dengan memastikan rekod kewangan lengkap dan sentiasa dikemas kini, selain memahami aliran pendapatan serta aliran tunai perniagaan.</p><p>Tujuan pembiayaan juga perlu jelas, termasuk jumlah yang diperlukan, bagaimana dana akan digunakan dan kemampuan perniagaan untuk menyokong pembayaran balik.</p><p>Kesimpulannya, dalam landskap pembiayaan yang semakin kompleks,persediaan yang konsisten, rekod kewangan yang baik dan pemahaman terhadap keperluan sendiri boleh menjadi langkah awal untuk memastikan apabila peluang pembiayaan tiba, perniagaan benar-benar berada dalam kedudukan untuk merebutnya.</p><p>“Kesediaan untuk mendapatkan pembiayaan perlu dilihat sebagai proses berterusan, bukan sesuatu yang hanya diberi perhatian apabila pembiayaan diperlukan.</p><p>“Disiplin kewangan yang baik hari ini dapat membantu meletakkan perniagaan pada kedudukan yang lebih kukuh pada masa hadapan,” katanya.</p><p>Kesimpulannya, dalam landskap pembiayaan yang semakin kompleks,persediaan yang konsisten, rekod kewangan yang baik dan pemahaman terhadap keperluan sendiri boleh menjadi langkah awal untuk memastikan apabila peluang pembiayaan tiba, perniagaan benar-benar berada dalam kedudukan untuk merebutnya.</p>								</div>
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									<p><strong>Prestasi imSME</strong></p><p>Jumlah Pelawat Sejak 2018 → 3.22 juta</p><p>Jumlah PMKS Berdaftar → 148.6 ribu</p><p>Jumlah Pembiayaan Diluluskan → 6,326 kelulusan (berjumlah RM628.9 juta)</p><p>Produk Pembiayaan → Lebih 100 produk</p><p>Kerjasama → Sehingga 40 rakan kerja</p><p><em>*Sumber CGC Digital</em></p><p><em>* Data setakat 31 Mac 2026</em></p>								</div>
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		<p>The post <a href="https://cgcdigital.com.my/cgc-digital-bantu-pmks-atasi-tiga-jurang-pembiayaan/">CGC Digital bantu PMKS atasi tiga jurang pembiayaan</a> appeared first on <a href="https://cgcdigital.com.my">CGC Digital</a>.</p>
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		<title>Financing: Solving the gig credit conundrum</title>
		<link>https://cgcdigital.com.my/financing-solving-the-gig-credit-conundrum/</link>
		
		<dc:creator><![CDATA[CGC Editor]]></dc:creator>
		<pubDate>Mon, 11 May 2026 08:58:07 +0000</pubDate>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Financial]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[CGC Digital]]></category>
		<category><![CDATA[Digital Finance]]></category>
		<category><![CDATA[digital services]]></category>
		<category><![CDATA[Financial Inclusion]]></category>
		<category><![CDATA[gig economy]]></category>
		<category><![CDATA[gig financing]]></category>
		<category><![CDATA[imSME]]></category>
		<category><![CDATA[MSMEs]]></category>
		<category><![CDATA[SME financing]]></category>
		<guid isPermaLink="false">https://cgcdigital.com.my/?p=4140</guid>

					<description><![CDATA[<p>Exploring opportunities to support the local gig economy with The Edge's Vanessa Gomes.</p>
<p>The post <a href="https://cgcdigital.com.my/financing-solving-the-gig-credit-conundrum/">Financing: Solving the gig credit conundrum</a> appeared first on <a href="https://cgcdigital.com.my">CGC Digital</a>.</p>
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									<h5><strong>By Vanessa Gomes</strong></h5><p><em>This article first appeared in Digital Edge, The Edge Malaysia Weekly on May 11, 2026 &#8211; May 17, 2026<br /><br />Link to article: <a href="https://theedgemalaysia.com/node/802856">Financing: Solving the gig credit conundrum</a></em></p>								</div>
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									<p>For the 1.2 million gig workers in Malaysia, social mobility remains a challenge, especially since this group lacks visibility in the eyes of traditional financial institutions. Without regular pay slips or a predictable income stream, the “probability of default” models used by commercial banks often flag gig workers as high risk, regardless of their actual earnings.</p><p>Parliament passed the Gig Workers Act 2025, which came into full effect on March 31 this year, mandating that gig workers have the right to request and receive pay slips or income statements from hiring entities.</p>								</div>
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									<p>While the act is a first step towards formalising the gig segment, CGC Digital Sdn Bhd, the digital arm of Credit Guarantee Corp Malaysia Bhd (CGC), says it is working to build a more cohesive financial ecosystem for the growing gig workforce.</p><p>CGC Digital’s strategy centres on closing the gap in how financiers understand new earning models. Last year, it launched imGIG, a platform that targets three recurring challenges faced by gig workers — irregular income, lack of financial protection and difficulty accessing finance.</p>								</div>
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									<p>Sign-ups came in quickly, pointing to a workforce that is digitally savvy but underserved in key areas of support. While delivery riders make up a large share of the registrants, the data also show a significant number of contract-based professionals in IT and professional services.</p><p>“Over the past few years, as we see this segment grow &#8230; there really is limited institutional understanding in terms of how this segment actually earns, manages cash flow and interacts with financial services,” explains CEO Yushida Husin, adding that imGIG was designed to understand work patterns and financial behaviours at the ecosystem level.</p><p>“Hence, when we want to curate products, it’s really a different journey because the ‘rider’ persona is very much different from the professional services and IT services persona,” she says.</p>								</div>
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									<p>CGC is 78.65% owned by Bank Negara Malaysia and 21.35% by commercial banks in the country. Its fintech arm, CGC Digital, is mandated to support micro, small and medium enterprises (MSMEs) and gig workers through digital solutions. Its stated goal is bankability, as the lack of a banking history or a stable employment record has kept gig workers invisible to financiers.</p><p>“In the past, pay slips were basically a proxy to your income and your outflow. In the gig world, this proxy is broken,” says Yushida.</p><p>“We want to provide digital solutions that will benefit this segment, whether it is from an educational or financial literacy angle. When the data and credit assessment is possible and makes sense [to service this segment], we will work with financiers to provide financing for them. It’s just the starting point for us.”</p><p>To address the gap, CGC Digital is turning to alternative data — transaction volumes, sales records and utility data — to build a more accurate picture of a worker’s financial health. Yushida says CGC Digital currently works with a range of financiers, from banks to fintech companies, and is improving collaboration between them to offer solutions to gig workers.</p><p>The challenge, she says, is that different platforms and gig workers operate differently, and catering to this diversity requires deeper understanding.</p>								</div>
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									<p>“Some gig workers are okay where they are but some open their own companies and have their own structures within it. And interestingly, professional services form quite a major segment, not just riders. So, in terms of documentation, for example, how do you communicate it to the worker?”</p><p>CGC Digital plans to roll out a minimum viable product this year and is still shaping it based on feedback from its platform partners. Yushida says the company is in talks with several platform operators that are working on financial solutions for gig workers.</p><p>“The industry needs an outfit that can connect the dots, so we thought that we could get the ball rolling through collaboration and integrating multiple parts of the ecosystem, which includes working with players, financiers and others in the system,” she says.</p><p>“To nail down what the solution is, we are working with partners but it’s a phased approach. Definitely by this year, we want to see something that is meaningful for those who have registered. I cannot solve the whole thing on my own because everybody holds different parts of the puzzle.”</p>								</div>
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									<p><strong>Technology, enables better financial products and solutions</strong></p><p>Yushida says there are data points within gig platforms that can be used to curate a worker’s and a business’ financial profile, such as transaction volume and sales. Essentially, from a financial perspective, it takes more than a single data point to prove a person’s creditworthiness.</p><p>“Some fintech players are testing the viability of other data points, like platform data and utility data. The credit assessment to determine the creditworthiness of gig workers is still quite challenging, even for ourselves, when we work with financiers as the guarantee front,” she says.</p><p>Technology is central to that effort. Yushida says artificial intelligence (AI) and machine learning (ML) are needed to interpret the large volume of “thin-file” data points generated by gig activities, with patterns analysed to support modelling.</p><p>“Probability of default is important but, to get to that, AI and machine learning are very important to come up with a model that works,” she explains.</p><p>“For the riders, one model might fit. For the drivers, another model might fit. This is where we need to make sense of the data and develop models using different statistical techniques.”</p><p>With model governance, bias monitoring and explainability controls in place, CGC Digital aims to shorten the data-sifting process and develop standardised algorithms to use with financing partners.</p><p>For now, Yushida says the path ahead is not fixed as CGC Digital will be working with different ecosystem partners that must cater to different needs.</p>								</div>
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									<p><strong>Gig Workers Act a good first step, but more needed to support financing</strong></p><div class="newsTextDataWrapInner"><p>While some views the Gig Workers Act 2025 as the final answer to worker protection, Yushida sees it as a starting point and a useful proxy for financial discipline. She says the act’s provision on the right to request a pay slip is particularly significant for credit assessment.</p></div><div class="newsTextDataWrapInner"><p>“Pay slips are a good start because that gives financiers a clearer, more consistent starting point,” Yushida notes. However, she adds that it will not be the sole factor in determining credit worthiness and financiers will still look at income patterns and commitments over time.</p></div><div class="newsTextDataWrapInner"><p>Similarly, the mandatory Social Security Organisation (Socso) contributions under the act provide a new data point.</p></div><div class="newsTextDataWrapInner"><p>“Socso participation shows a worker’s financial discipline and also the consistency of their payments. This also allows industry players like CGC Digital to build the financial muscle needed for long-term sustainability,” she explains.</p></div><div class="newsTextDataWrapInner"><p>CGC Digital does not plan to compete with platform operators such as Grab or Lalamove, Yushida says. Instead, it sees its role as coordinating across the ecosystem. “I cannot solve the whole ecosystem because everybody holds different parts of the puzzle. The company’s role is to connect the dots between fintech players, financiers and the gig platforms themselves.”</p></div><div class="newsTextDataWrapInner"><p>One of the most complex challenges in this orchestration is data, specifically data portability, security and consent. For an ecosystem to work, a worker’s data must be able to move securely from a delivery platform to a credit assessment tool and finally to a bank, all while remaining compliant with the Personal Data Protection Act (PDPA) and Bank Negara Malaysia’s Risk Management in Technology (RMIT) standards.</p></div><div class="newsTextDataWrapInner"><p>“The data owner must [give consent] before [the data is transferred] from one institution to another,” Yushida says.</p></div><div class="newsTextDataWrapInner"><p>Yushida also points to the concept of a gig identity, which is a centralised, portable digital profile that lets a worker carry their credit reputation from one platform to another.</p></div><div class="newsTextDataWrapInner"><p>As CGC Digital prepares to roll out its products this year, Yushida says the younger generation is already moving away from the “one employer for life” model, choosing instead to “work for a few masters” across multiple digital outfits.</p></div><div class="newsTextDataWrapInner"><p>“Now is the time to actually crack the code. The gig economy is no longer a peripheral side hustle but a major pillar of the future Malaysian economy,” she says.</p></div><div class="newsTextDataWrapInner"><p>CGC Digital says it is combining the new legal framework under the Gig Workers Act with AI-based credit assessment in a bid to ensure that workers who choose flexibility are not cut off from financial services.</p></div><div class="newsTextDataWrapInner"><p>“At least, we’re moving somewhere,” Yushida says.</p></div>								</div>
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		<p>The post <a href="https://cgcdigital.com.my/financing-solving-the-gig-credit-conundrum/">Financing: Solving the gig credit conundrum</a> appeared first on <a href="https://cgcdigital.com.my">CGC Digital</a>.</p>
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		<title>Penang Nasi Campur Entrepreneur Grows Her Business with imSME by CGC Digital</title>
		<link>https://cgcdigital.com.my/penang-nasi-campur-entrepreneur-grows-her-business-with-imsme-by-cgc-digital/</link>
		
		<dc:creator><![CDATA[CGC Editor]]></dc:creator>
		<pubDate>Thu, 16 Apr 2026 02:21:51 +0000</pubDate>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[CGC Digital]]></category>
		<category><![CDATA[Digital Finance]]></category>
		<category><![CDATA[digital services]]></category>
		<category><![CDATA[Financial Inclusion]]></category>
		<category><![CDATA[imSME]]></category>
		<category><![CDATA[MSMEs]]></category>
		<category><![CDATA[SME financing]]></category>
		<guid isPermaLink="false">https://cgcdigital.com.my/?p=4109</guid>

					<description><![CDATA[<p>Following Penang entrepreneur, Iza Fazlina in her SME journey and her recent win with imSME</p>
<p>The post <a href="https://cgcdigital.com.my/penang-nasi-campur-entrepreneur-grows-her-business-with-imsme-by-cgc-digital/">Penang Nasi Campur Entrepreneur Grows Her Business with imSME by CGC Digital</a> appeared first on <a href="https://cgcdigital.com.my">CGC Digital</a>.</p>
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									<p>Iza Fazlina Binti Mohd Nor, a Malaysian entrepreneur from Georgetown, Penang, has been running her small food business for six years. From humble beginnings, her journey reflects the determination and resilience of Malaysia’s micro, small, and medium enterprises (MSMEs). With the support of imSME, a digital platform by CGC Digital Malaysia that provides financing and business solutions to help MSMEs grow, she has been able to explore new ways to strengthen and expand her business.</p>								</div>
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									<figure id="attachment_4114" aria-describedby="caption-attachment-4114" style="width: 803px" class="wp-caption aligncenter"><img decoding="async" class="wp-image-4114 size-full" src="https://cgcdigital.com.my/wp-content/uploads/2026/04/Pn-Iza-Image-1.jpg" alt="" width="803" height="506" /><figcaption id="caption-attachment-4114" class="wp-caption-text"><em>Nasi Campur Kak Iza has grown over the years from the goal of serving the community.</em></figcaption></figure>								</div>
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									<p><strong>Building a Business from the Ground Up</strong></p><p>Puan Iza started Nasi Campur Kak Iza to serve hearty, home-style dishes to her community. Like many small entrepreneurs, she faced daily challenges, from managing operations and attracting customers to maintaining a steady income.</p><p>“Running a small business comes with its challenges, but it also teaches you to stay determined and keep improving,” she said.</p><p>Her dedication to quality and service has helped her steadily grow a loyal customer base over the years.</p>								</div>
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									<p><strong>Discovering Support Through imSME</strong></p><p>Puan Iza first came across imSME through an online advertisement. The platform, developed by CGC Digital, offers digital solutions including financing, digital guarantees, and insurance—designed to help MSMEs strengthen and grow their businesses.</p><p>As a small business owner, she often found it challenging to secure the right support to expand her operations. Through the imSME platform, she was able to explore solutions suited to her business needs and explore financing options designed for MSMEs.</p><p>While exploring the platform, she also noticed the imSME VIP Umrah Campaign, which encouraged her to engage further with the platform’s offerings.</p><p>“The campaign encouraged me to explore imSME further and showed me new ways to grow my business,” she shared.</p>								</div>
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									<figure id="attachment_4115" aria-describedby="caption-attachment-4115" style="width: 640px" class="wp-caption aligncenter"><img decoding="async" class="wp-image-4115" src="https://cgcdigital.com.my/wp-content/uploads/2026/04/Pn-Iza-Image-2.jpg" alt="" width="640" height="480" /><figcaption id="caption-attachment-4115" class="wp-caption-text"><em>Customers flocking to Nasi Campur Kak Iza.</em></figcaption></figure>								</div>
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									<p><strong>A Meaningful Opportunity</strong></p><p>Being selected as one of the campaign winners meant more than a prize. For Puan Iza, it represented a second chance to fulfil a spiritual aspiration she had long hoped for.</p><p>“I had previously tried to perform Umrah but was unable to, so this opportunity means so much to me,” she said.</p>								</div>
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									<figure id="attachment_4113" aria-describedby="caption-attachment-4113" style="width: 680px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="wp-image-4113" src="https://cgcdigital.com.my/wp-content/uploads/2026/04/Umrah-Winners-1.jpg" alt="" width="680" height="453" /><figcaption id="caption-attachment-4113" class="wp-caption-text"><em>The winners of the imSME Umrah Campaign 2025.</em></figcaption></figure>								</div>
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									<p><strong>Inspiring Others</strong></p><p>Through her journey, Puan Iza hopes to inspire other entrepreneurs to remain resilient and take advantage of opportunities that can support their business growth.</p><p>Through imSME, CGC Digital Malaysia continues to empower the country’s MSME community by providing digital financing and business solutions tailored to their needs.</p><p>If you, like Puan Iza, want to explore financing solutions and support for your business, visit (<a href="https://imsme.com.my">https://imsme.com.my</a>) today and register for free to discover how the platform can help your business grow.</p>								</div>
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		<p>The post <a href="https://cgcdigital.com.my/penang-nasi-campur-entrepreneur-grows-her-business-with-imsme-by-cgc-digital/">Penang Nasi Campur Entrepreneur Grows Her Business with imSME by CGC Digital</a> appeared first on <a href="https://cgcdigital.com.my">CGC Digital</a>.</p>
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