Iza Fazlina Binti Mohd Nor, a Malaysian entrepreneur from Georgetown, Penang, has been running her small food business for six years. From humble beginnings, her journey reflects the determination and resilience of Malaysia’s micro, small, and medium enterprises (MSMEs). With the support of imSME, a digital platform by CGC Digital Malaysia that provides financing and business solutions to help MSMEs grow, she has been able to explore new ways to strengthen and expand her business.
Building a Business from the Ground Up
Puan Iza started Nasi Campur Kak Iza to serve hearty, home-style dishes to her community. Like many small entrepreneurs, she faced daily challenges, from managing operations and attracting customers to maintaining a steady income.
“Running a small business comes with its challenges, but it also teaches you to stay determined and keep improving,” she said.
Her dedication to quality and service has helped her steadily grow a loyal customer base over the years.
Discovering Support Through imSME
Puan Iza first came across imSME through an online advertisement. The platform, developed by CGC Digital Malaysia, offers digital solutions including financing, digital guarantees, and insurance—designed to help MSMEs strengthen and grow their businesses.
As a small business owner, she often found it challenging to secure the right support to expand her operations. Through the imSME platform, she was able to explore solutions suited to her business needs and explore financing options designed for MSMEs.
While exploring the platform, she also noticed the imSME VIP Umrah Campaign, which encouraged her to engage further with the platform’s offerings.
“The campaign encouraged me to explore imSME further and showed me new ways to grow my business,” she shared.
A Meaningful Opportunity
Being selected as one of the campaign winners meant more than a prize. For Puan Iza, it represented a second chance to fulfil a spiritual aspiration she had long hoped for.
“I had previously tried to perform Umrah but was unable to, so this opportunity means so much to me,” she said.
Inspiring Others
Through her journey, Puan Iza hopes to inspire other entrepreneurs to remain resilient and take advantage of opportunities that can support their business growth.
Through imSME, CGC Digital Malaysia continues to empower the country’s MSME community by providing digital financing and business solutions tailored to their needs.
If you, like Puan Iza, want to explore financing solutions and support for your business, visit (https://imsme.com.my) today and register for free to discover how the platform can help your business grow.
